Turkish Airlines & Rivalry on Ice

Leverage established an annual tradition between America’s two most famous college rivals – Harvard and Yale – playing a hockey game at Madison Square Garden
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  • Secured Madison Square Garden — the world’s most famous arena — for the big game.
  • Secured participation of Harvard and Yale.
  • Secured national TV rights deal, major sponsors, famous game ambassadors.
  • Developed 360 marketing plan to promote including weekend-long alumni activities.
  • National TV rights deal with NBC Sports Network.
  • Secured major sponsors including Turkish Airlines, Wall Street Journal, Cross Pen, and Celebrity Cruise
  • Top brand ambassadors: Secretary of State John Kerry, former NY Governor George Pataki, hockey legends Mark Messier and Mike Richter.
  • National PR initiative with Mark Messier – secured 181 million impressions.
  • Capacity crowds at Madison Square Garden.
  • Weekend-long events including receptions, Ivy League networking opportunities, alumni game, reception, pre-game events, sponsor parties, etc.