Paramount Pictures & Mayweather vs. Pacquiao
Leverage brought in Paramount Pictures as a major sponsor for the “fight of the century” between Floyd Mayweather, Jr. and Manny Pacquiao in what was the highest selling pay-per-view event in history
- Paramount Pictures had the unique opportunity to air exclusive material to millions of boxing fans that promoted their upcoming movies – “Terminator Genisys” and “Mission: Impossible – Rogue Nation.”
- At 4.4 million, the fight generated the most buys in history. Paramount received a trailer spot that aired during the broadcast, ring signage, logo integration, and other broadcast elements.