Intel & Lady Gaga
Leverage created a unique partnership between 13-time Grammy winner Lady Gaga and Intel that showcased the brand’s innovative technology solutions on music’s biggest stage
Lady Gaga’s creative team worked in collaboration with specialized hardware powered by Intel to put on a groundbreaking performance at the Grammys that featured a tribute to music legend David Bowie.
“The Lady Gaga Experience” included:
- Digital Skin – An “animated face” was developed for Lady Gaga that enabled her to adorn a number of Bowie’s iconic looks all in a single performance in real-time.
- Interactive Video – Lady Gaga was given the power to control how she appeared on a large LED wall.
- Robotics – Lady Gaga’s piano took on a life of its own as three Intel-powered robot arms added unexpected motion effects to a traditionally staid and steady instrument.
- Interactive Holograms – Innovative combination of Lady Gaga’s Intel Curie technology-based ring and holographic display materials allowed Lady Gaga to generate a beautiful three-dimensional hologram of Bowie.