DoorDash & Bubba Wallace
Leverage Agency brokered multi-million dollar deals with DoorDash and CashApp to sponsor NASCAR driver and racial justice activist Bubba Wallace in 2020
Results
- Bubba, the winningest African-American driver in NASCAR history, led NASCAR’s push for racial equality during the 2020 BLM movement that included the banning of Confederate flags at races
- The partnership between Bubba and DoorDash highlighted the importance of voting as a means to empower communities in need across the US
- Teaming Up With NASCAR driver Bubba Wallace and When We All Vote on #DashToThePolls