Citi & Cricket All-Stars

Leverage Agency brought world-class cricket to the United States of America with the inaugural “Cricket All-Star” series, headlined by global superstars Sachin Tendulkar and Shane Warne, hosted at big-market MLB stadiums

Solutions

  • Secured Major League Baseball stadiums in NYC, Houston and LA to stage the All-Star series
  • Coordinated with the International Cricket Council (ICC) to grant approval for professional cricketers and officials to participate
  • Orchestrated strategic PR campaigns to introduce the US media to the game of cricket. This included: Sachin & Shane ringing the Opening Bell at the New York Stock Exchange (becoming the first cricketers ever to do so); kids’ clinics and gala events in each host city; a Live Draw to introduce the Cricket All-Stars in NYC with 70+ media outlets in attendance
  • Negotiated global broadcasting rights for the events 
  • Brokered high-profile sponsorship deals

Results

  • Major sponsors included: Pepsi, MasterCard, State Farm, Citi, Uber
  • Generated 2.1+ billion media impressions
  • Matches showcased on: ESPN, Channel 9 Australia, STAR India, Sky
  • Featured in media outlets including: WSJ, NY Times, LA Times, Houston Chronicle, Bloomberg, USA Today,  CNN, Reuters, CNBC, FOX, ESPN
  • Overall stadium attendance exceeded 82,000

Solutions

  • Secured Major League Baseball stadiums in NYC, Houston and LA to stage the All-Star series
  • Coordinated with the International Cricket Council (ICC) to grant approval for professional cricketers and officials to participate
  • Orchestrated strategic PR campaigns to introduce the US media to the game of cricket. This included: Sachin & Shane ringing the Opening Bell at the New York Stock Exchange (becoming the first cricketers ever to do so); kids’ clinics and gala events in each host city; a Live Draw to introduce the Cricket All-Stars in NYC with 70+ media outlets in attendance
  • Negotiated global broadcasting rights for the events 
  • Brokered high-profile sponsorship deals

Results

  • Major sponsors included: Pepsi, MasterCard, State Farm, Citi, Uber
  • Generated 2.1+ billion media impressions
  • Matches showcased on: ESPN, Channel 9 Australia, STAR India, Sky
  • Featured in media outlets including: WSJ, NY Times, LA Times, Houston Chronicle, Bloomberg, USA Today,  CNN, Reuters, CNBC, FOX, ESPN
  • Overall stadium attendance exceeded 82,000