Leverage secured major sponsors to appear on the new show including Boston Market, Mondelez International, Kawasaki and Welch’s.
Worked closely with executive producers and brands to create mutually beneficial integrated content.
Background
16 celebrities are set to compete for their favorite charities when “The Celebrity Apprentice” shifts to Los Angeles for its eighth season, where twice-elected California governor and international movie superstar Arnold Schwarzenegger reigns over the Boardroom.
Advising Schwarzenegger are top business personalities including investment guru Warren Buffett; former Microsoft CEO and Los Angeles Clippers owner Steve Ballmer; Tyra Banks, a supermodel, actress, TV host, producer, accomplished businesswoman and CEO of the Tyra Banks Company and cosmetics brand, TYRA Beauty; actress, author and entrepreneur Jessica Alba, the founder and chief creative officer of The Honest Company and Honest Beauty.
