The highly anticipated “fight of the century” between five-division world champion Floyd Mayweather, Jr. and eight-division world champion Manny Pacquiao took place on May 2, 2015 at MGM Grand Garden Arena in Las Vegas.
Background
Leverage brought Paramount Pictures to the table to promote two summer blockbusters: “Terminator Genisys” and “Mission: Impossible Rogue Nation.”
As a major sponsor, Paramount Pictures had the unique opportunity to air exclusive material through HBO and Showtime, who partnered for an historic pay-per-view showing.
The fight generated 4.4 million buys, which made it the highest selling pay-per-view event in history. Paramount received a trailer spot that aired during the broadcast, ring signage, logo integration, and other broadcast elements.
Through this platform, Paramount was able to connect with millions of viewers and boxing fans on an epic stage to generate buzz and anticipation for their upcoming marquee movies.
