Leverage Agency | A full-service sports, entertainment and media marketing agency.

LEV•ER•AGE
THE POWER TO INFLUENCE

A full-service sports, entertainment and media marketing agency since 2005.

Welcome To Leverage Agency

Creating 360 marketing partnerships through branded packages, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics.

Sponsorship Strategy & Sales

Leverage specializes in building emotional connections with our clients’ target audiences through sponsorships of like-minded properties that resonate strongly with consumers. We research, identify, and negotiate sponsorship and partnership deals with properties across all genres.

Strategic Planning
Research, Identification, Negotiation
ROI/ROO Agreements
Rights Procurement
Execution and Management
Team, league and property sponsorship sales
TV entitlement and media sales
Athlete representation (Endorsements)

Entitlement/Naming Rights

Leverage provides clients with a full-service template for procuring naming rights and title sponsors. We work closely with our clients to map out short and long-term goals, and develop a strategic plan that maximizes the potential revenue stream.

Maximizing revenue stream
Developing commercial sales strategy
Facilitating with the facility owner
Negotiation
Measurement and valuation

Branded Entertainment & Integration

Leverage offers turnkey solutions for brands, media and entertainment entities to integrate and activate their strategy and messages into content on any scale. We’ve helped our clients seamlessly integrate and activate around primetime TV, digital, print and grassroots media.

We’ve been successful in bringing in some of the biggest branded entertainment deals to production companies in Hollywood including Reveille, Fremantle Media, Mark Burnett Production and Radical Media. We’ve also had great success with integrating clients into Jimmy Kimmel Live to hit his core audience.

Strategic Planning
Research, Identification, Negotiation
ROI
Execution and Management
Network, Studio facilitation
TV entitlement and media sales

Content Creation and Distribution

Leverage can also create your own customized property or event, and develop and execute cutting-edge, multi-platform marketing programs. Led by Executive Producer Harry Cicma, Leverage has the capability to create and distribute branded television shows that are fully customizable. Together we can map a strategy that leads to meaningful ROI.
Produce, edit, staff and distribute branded TV shows
Produce full length TV sports events and shows
Media consulting
Commercial and sizzle reel video production as well as coverage of events and functions
Provide camera crew for events

Why Choose Us

Leverage is internationally recognized for connecting brands and properties to create meaningful partnerships that drive measurable results. Having activated brand engagement in more than 140 countries, our reach extends across the globe.

Nimble, fast, and connected – we bring ideas to life.

Our Philosophy

We listen to ensure a deep understanding of your objectives, goals, industry, target audiences and competitors. Then we research, ideate, evaluate and create a customized 360° marketing plan designed to exceed your objectives. We oversee the implementation and seamless execution of the plan, monitor the results closely, identify key learnings and insights, and develop a robust measurement analysis.

Values

Our solutions-oriented approach enables our clients to achieve:

Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
Clear identifiable target audience and demographic reach.
Measurable results, both conceptually and practically.

“Under Ben’s leadership, Leverage is emerging as a top player in the sports and entertainment marketing industry in the US and globally”

Jay Williams – NCAA Champion, #2 Overall NBA Draft Pick, ESPN Basketball Analyst