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LEV•ER•AGE
THE POWER TO INFLUENCE

full-service sports, entertainment and media marketing agency.

Welcome To Leverage Agency

Creating 360 marketing partnerships through branded packages, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics.

Sponsorship Strategy & Sales
Leverage specializes in building emotional connections with our clients’ target audiences through sponsorships of like-minded properties that resonate strongly with consumers. We research, identify, and negotiate sponsorship and partnership deals with properties across all genres.

  • Strategic Planning
  • Research, Identification, Negotiation
  • ROI/ROO Agreements
  • Rights Procurement
  • Execution and Management
  • Team, league and property sponsorship sales
  • TV entitlement and media sales
  • Athlete representation (Endorsements)
Entitlement/Naming Rights
Leverage provides clients with a full-service template for procuring naming rights and title sponsors. We work closely with our clients to map out short and long-term goals, and develop a strategic plan that maximizes the potential revenue stream.

  • Maximizing revenue stream
  • Developing commercial sales strategy
  • Facilitating with the facility owner
  • Negotiation
  • Measurement and valuation
Branded Entertainment & Integration

Leverage offers turnkey solutions for brands, media and entertainment entities to integrate and activate their strategy and messages into content on any scale. We’ve helped our clients seamlessly integrate and activate around primetime TV, digital, print and grassroots media.

We’ve been successful in bringing in some of the biggest branded entertainment deals to production companies in Hollywood including Reveille, Fremantle Media, Mark Burnett Production and Radical Media. We’ve also had great success with integrating clients into Jimmy Kimmel Live to hit his core audience.

  • Strategic Planning
  • Research, Identification, Negotiation
  • ROI
  • Execution and Management
  • Network, Studio facilitation
  • TV entitlement and media sales
    Content Creation and Distribution
    Leverage can also create your own customized property or event, and develop and execute cutting-edge, multi-platform marketing programs. Led by Executive Producer Harry Cicma, Leverage has the capability to create and distribute branded television shows that are fully customizable. Together we can map a strategy that leads to meaningful ROI.
    Produce, edit, staff and distribute branded TV shows
    Produce full length TV sports events and shows
    Media consulting
    Commercial and sizzle reel video production as well as coverage of events and functions
    Provide camera crew for events

    Why Choose Us

    Leverage is a full-service sports, entertainment and media marketing agency. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics. Our solutions-oriented approach enables our clients to achieve:

    N

    Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.

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    Clear identifiable target audience and demographic reach.

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    Measurable results, both conceptually and practically.

    Our Philosophy

    We listen to ensure a deep understanding of your objectives, goals, industry, target audiences and competitors. Then we research, ideate, evaluate and create a customized 360° marketing plan designed to exceed your objectives. We oversee the implementation and seamless execution of the plan, monitor the results closely, identify key learnings and insights, and develop a robust measurement analysis.

    Values

    Our solutions-oriented approach enables our clients to achieve:

    •  Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
    •  Clear identifiable target audience and demographic reach.
    •  Measurable results, both conceptually and practically.

    Our Clients

    "In the agency world, Sturner has developed a reputation as a tireless hustler and someone fearless to pitch anyone, at any level, at any time."

    Terry Lefton
    Editor – Large Sport Business Journal

    Leverage Agency has been vital in developing and executing our PR and communications strategy and delivering results. They have created some really innovative and winning campaigns that have garnered Spira outstanding PR and media coverage which has translated directly to sales and ROI. Ben and his team utilize their expertise in media communications to craft a full service approach to ensure success.

    Andy Krasfur
    CEO & Founder – Spira Footwear

    Leverage Agency exceeded all of our expectations as our sponsorship agency of record for our ABC television show 'The Gillette Young Guns Celebrity Race' and brought in a positive ROI for Procter & Gamble. The Leverage team is very strategic on sponsorships sales and they go above and beyond to get it done and always in a win-win fashion.

    Steve Fund
    Former Global Marketing Director – Proctor and Gamble

    Case Studies

    Celebrity Apprentice

    Mayweather - Pacquiao

    Leverage Wire

                                 

    JerseyBike Welcomes Toll Brothers City Living as New Sponsor

    Toll Brothers City Living is now an official sponsor of JerseyBike, the two companies announced today. JerseyBike and Toll Brothers City Living will collaborate to provide...

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    Ben Sturner to speak at NYC Sports Business Summit

    Leverage CEO, Ben Sturner will be speaking on the panel with executives from Pepsi, Nascar and more.

     
         
                               

    Triple Crown hopeful Justify’s owners tap Leverage Agency for deals

    The owners of Triple Crown hopeful Justify have tapped Leverage Agency to handle sponsorships, betting that the racehorse’s odds heading into the Belmont Stakes on June 9 will excite advertisers as much as fans.

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    Sports Business Daily interviews Leverage CEO, Ben Sturner

    Ben discusses Leverage's past, present and future with Sports Business Daily. Highlighting the creation of UFL, Leverage's partnership with FC Schalke and more.

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