LEV•ER•AGE
THE POWER TO INFLUENCE
A full-service sports, entertainment and media marketing agency.

Welcome To Leverage Agency
Creating 360 marketing partnerships through branded packages, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics.
Sponsorship Strategy & Sales
- Strategic Planning
- Research, Identification, Negotiation
- ROI/ROO Agreements
- Rights Procurement
- Execution and Management
- Team, league and property sponsorship sales
- TV entitlement and media sales
- Athlete representation (Endorsements)
Entitlement/Naming Rights
- Maximizing revenue stream
- Developing commercial sales strategy
- Facilitating with the facility owner
- Negotiation
- Measurement and valuation
Branded Entertainment & Integration
Leverage offers turnkey solutions for brands, media and entertainment entities to integrate and activate their strategy and messages into content on any scale. We’ve helped our clients seamlessly integrate and activate around primetime TV, digital, print and grassroots media.
We’ve been successful in bringing in some of the biggest branded entertainment deals to production companies in Hollywood including Reveille, Fremantle Media, Mark Burnett Production and Radical Media. We’ve also had great success with integrating clients into Jimmy Kimmel Live to hit his core audience.
- Strategic Planning
- Research, Identification, Negotiation
- ROI
- Execution and Management
- Network, Studio facilitation
- TV entitlement and media sales
Content Creation and Distribution
Produce, edit, staff and distribute branded TV shows
Produce full length TV sports events and shows
Media consulting
Commercial and sizzle reel video production as well as coverage of events and functions
Provide camera crew for events

Why Choose Us
Leverage is a full-service sports, entertainment and media marketing agency. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics. Our solutions-oriented approach enables our clients to achieve:
Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
Clear identifiable target audience and demographic reach.
Measurable results, both conceptually and practically.

Our Philosophy
We listen to ensure a deep understanding of your objectives, goals, industry, target audiences and competitors. Then we research, ideate, evaluate and create a customized 360° marketing plan designed to exceed your objectives. We oversee the implementation and seamless execution of the plan, monitor the results closely, identify key learnings and insights, and develop a robust measurement analysis.
Values
Our solutions-oriented approach enables our clients to achieve:
- Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
- Clear identifiable target audience and demographic reach.
- Measurable results, both conceptually and practically.
Our Clients






Leverage Wire
JerseyBike Welcomes Toll Brothers City Living as New Sponsor
Toll Brothers City Living is now an official sponsor of JerseyBike, the two companies announced today. JerseyBike and Toll Brothers City Living will collaborate to provide...
Ben Sturner to speak at NYC Sports Business Summit
Leverage CEO, Ben Sturner will be speaking on the panel with executives from Pepsi, Nascar and more.
Triple Crown hopeful Justify’s owners tap Leverage Agency for deals
The owners of Triple Crown hopeful Justify have tapped Leverage Agency to handle sponsorships, betting that the racehorse’s odds heading into the Belmont Stakes on June 9 will excite advertisers as much as fans.
Sports Business Daily interviews Leverage CEO, Ben Sturner
Ben discusses Leverage's past, present and future with Sports Business Daily. Highlighting the creation of UFL, Leverage's partnership with FC Schalke and more.