Leverage specializes in building emotional connections with our clients' target audiences through sponsorships of like-minded properties that resonate strongly with consumers. We research, identify, and negotiate sponsorship and partnership deals with properties across all genres.

 

Our approach has helped clients ranging from Fortune 500 companies to start-ups meet their objectives, boost market positioning and ultimately win more customers and generate more sales.

Our Services

Leverage specializes in building emotional connections with our clients' target audiences through sponsorships of like-minded properties that resonate strongly with consumers. We research, identify, and negotiate sponsorship and partnership deals with properties across all genres.
  • Strategic Planning
  • Research, Identification, Negotiation
  • ROI/ROO Agreements
  • Rights Procurement
  • Execution and Management
  • Team, league and property sponsorship sales
  • TV entitlement and media sales
  • Athlete representation (Endorsements)
Leverage provides clients with a full-service template for procuring naming rights and title sponsors. We work closely with our clients to map out short and long-term goals, and develop a strategic plan that maximizes the potential revenue stream.
  • Maximizing revenue stream
  • Developing commercial sales strategy
  • Facilitating with the facility owner
  • Negotiation
  • Measurement and valuation
Leverage offers turnkey solutions for brands, media and entertainment entities to integrate and activate their strategy and messages into content on any scale. We've helped our clients seamlessly integrate and activate around primetime TV, digital, print and grassroots media. We've been successful in bringing in some of the biggest branded entertainment deals to production companies in Hollywood including Reveille, Fremantle Media, Mark Burnett Production and Radical Media. We've also had great success with integrating clients into Jimmy Kimmel Live to hit his core audience.
  • Strategic Planning
  • Research, Identification, Negotiation
  • ROI
  • Execution and Management
  • Network, Studio facilitation
  • TV entitlement and media sales
Leverage can also create your own customized property or event, and develop and execute cutting-edge, multi-platform marketing programs. Led by Executive Producer Harry Cicma, Leverage has the capability to create and distribute branded television shows that are fully customizable. Together we can map a strategy that leads to meaningful ROI.
  • Produce, edit, staff and distribute branded TV shows
  • Produce full length TV sports events and shows
  • Media consulting
  • Commercial and sizzle reel video production as well as coverage of events and functions
  • Provide camera crew for events
At Leverage, we have a strong track record of providing clients with innovative thinking, creative programming and impactful results across a range of sports, entertainment and social media platforms. Our plans are rooted in deep insights that drive the foundation of program development, strategy, ideation, execution and evaluation. Our team has worked closely and successfully with sporting and entertainment events on every level - locally, nationally and globally. The Leverage PR team has strong relationships with leagues, teams, governing bodies, movie studios, TV networks, athletes, celebrities and personalities including FIFA, US Soccer, EPFL, MLB, NBA, NFL, PGA Tour, USOC, Jimmy Kimmel Live, NBC, The Creative Coalition, ESPN, FOX Sports, etc.
  • Social media and digital
  • Program, strategy and creative development
  • Media outreach
  • Development of materials: Press release, alerts, key messages, speeches, etc.
  • Media training
  • Issues management
  • Multi-cultural marketing
  • Sponsorship activation
At Leverage, we work closely with our clients to create impactful experiences to connect with their target audiences in unique and memorable ways. Our team has created breakthrough experiential events that have moved the needle for our clients. This includes producing a nationally televised college hockey game at Madison Square Garden, staging world-class cricket matches at Major League Baseball stadiums and creating a special Super Bowl event for PepsiCo’s Sabra hummus. Our capabilities include:
  • Concept development
  • Strategic planning
  • Event production and execution
  • Evaluation

Event Photos