Leverage Agency

Leverage Agency is a full-service sports, entertainment and media marketing company. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

About Us

We listen to ensure a deep understanding of your objectives, goals, industry, target audiences and competitors. Then we research, ideate, evaluate and create a customized 360° marketing plan designed to exceed your objectives. We oversee the implementation and seamless execution of the plan, monitor the results closely, identify key learnings and insights, and develop a robust measurement analysis.

Our solutions-oriented approach enables our clients to achieve:

  • Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
  • Clear identifiable target audience and demographic reach.
  • Measurable results, both conceptually and practically.
Ben Sturner founded Leverage Agency out of his apartment in 2005, and promptly brokered a 5-year, multi-million deal with Reebok that kick-started the sponsorship growth of the National Lacrosse League. Twelve years later, Ben’s entrepreneurial spirit and passion have propelled Leverage to leadership status in sports and entertainment with global initiatives, owned-and-operated events, world-class clients and a one-of-a-kind mentorship program. Over the past 18 months, Leverage has been at the forefront of sports and pop culture through strategic and opportunistic endeavors. The agency made international news during American Pharoah’s electrifying Triple Crown run by facilitating high-profile sponsorships with Monster Energy & Wheels Up. Leverage then managed a major partnership between soccer legend Diego Maradona & Puma, worked with Grammy Park on their first ever live music experience, brought world-class cricket to America, facilitated an endorsement deal with Lady Gaga & Intel, signed Rolls-Royce as sponsor at Sir Richard Branson’s Necker Cup, and arranged major sponsorship visibility for Paramount Pictures at the “fight of the century???between Floyd Mayweather, Jr. and Manny Pacquiao in Las Vegas. In addition, Leverage has also added numerous properties and clients to its roster including Jimmy Kimmel Live, Celebrity Apprentice, Major League Baseball, Dancing with the Stars, Red Bull Arena, Squaw Valley, Extra at the Movies, German soccer team FC Schalke 04, International Indian Film Academy (IIFA), Nitro World Games, Electric Zoo, WTA, Mysteryland and People’s Choice Awards. Leverage also secured numerous partnerships working with blue chip global brands such as MasterCard, KFC, Nivea, State Farm, Turkish Airlines, Pepsi and many others. Leverage was recently featured in the January 30, 2017 issue of AdWeek with the headline “Leveraging the Moment: From the Super Bowl to the Celebrity Apprentice, Leverage Agency has become a Major Player in Sports and Entertainment.???
Leverage Latino is a full service a full-service sports, entertainment and media marketing company based in Miami, NY. Focusing on Latin American brands, they strive to provide their clients with breakthrough sponsorship, public relations and entertainment solutions that help them successfully meet their sales and awareness objectives on-time and within budget. Read More

NYC - Office

Meet Our Team


Ben Sturner is the Founder and CEO of Leverage Agency, a premier brand, sports and entertainment... Read More.

Patricia Ginestiere General Counsel and Director of Business Development

Chris Farrell VP, Co-Lead of Leverage Consulting

Chris Farrell is a VP of Strategy & Activation, as well as the the co-lead of Leverage’s... Read More.

Bob Dudelson VP of Media Sales and Sponsorships

Bob Dudelson is VP Media Sales & Sponsorships at Leverage Agency. An industry vet ... Read More.

Jake Brackman Senior Marketing Manager, Music

Iciri Rai Global Account Director

Iciri Rai is a Global Account Director at Leverage Agency. In this role she helps global brands... Read More.

Larry Novenstern VP of Media Sales

Larry Novenstern is a media expert with a sports marketing background. As a strategic thinker... Read More.

Jonathan Schneider Account Coordinator, Strategy and Activation

Jonathan joined Leverage Agency last year as an Account Coordinator in the Strategy...Read More.

TJ Doganiero Account Executive

Brandon Di Perno Marketing Consultant