Sports Business Daily interviews Leverage CEO, Ben Sturner

Ben discusses Leverage's past, present and future with Sports Business Daily. Highlighting the creation of UFL, Leverage's partnership with FC Schalke and more.

Read More

CEO Ben Sturner Comments on new NBA G-League in AdAge

After it was revealed that the NBA D-League would be changing to the G-League as a result of a new Gatorade partnership, AdAge asked Leverage CEO Ben Sturner, his thoughts on the name change.

Read More

Leverage Featured in AdWeek

The Leverage team was featured in the Janurary 2017 issue of AdWeek.

Read More


How Schalke is becoming Schalkemerica

In late February, Schalke is expected to drop the last piece of its current American youth puzzle into place. At that point, the German developer club will have as much a claim to young American national team talent as any foreign club in the world. You can read the article here.


Schalke’s American seeds beginning to sprout

An update on the American youth contingent at Schalke. You can read the article here.


GERMAN SOCCER EXPERT: SCHALKE’S MENZE ON YOUTH SOCCER

The German youth development system provides world class training and a pathway to continuing the future of dominance in the game of soccer. FC Schalke’s former, long-time youth academy director Bodo Menze flew to the USA for the 2017 NSCAA Convention and shared his insights on the game with youth soccer coaches hungry for his expertise. You can read the article here.


Not using referees is part of Schalke 04's acclaimed youth program

Schalke 04's youth program, currently home to three U.S. youth national team players -- Haji Wright, Weston McKennie and Nick Taitague -- is among the world’s most successful at graduating players to the highest levels. You can read the article here.


Major League Baseball Appoints Leverage for New Concert Series Initiative

Leverage has been appointed the agency-of-record for MLB’s new Concert Series program, which kicks off this 2016 season. The concerts will all feature A-list talent, and take place post-game in cities across the country. Leverage is working closely with MLB’s head of entertainment, and spearheading the sales and sponsorship outreach.


Leverage Brokers Major Deal between Lady Gaga and Intel

Leverage facilitated an endorsement deal with Lady Gaga and Intel, the world’s biggest chip manufacturer. As part of the partnership, Intel powered the technology behind Lady Gaga’s brilliant performance at the recent Grammy Awards.


“Dancing with the Stars All-Access” Names Leverage Agency of Record

Leverage has been appointed the sponsorship agency for “Dancing with the Stars All-Access,” the behind-the-scenes show that streams online. Leverage is packaging strategic opportunities for brands to integrate and/or sponsor the show.


Nitro Circus Appoints Leverage to First World Games

The first ever Nitro World Games, hosted by Nitro Circus, takes place in July in Salt Lake City and features seven top action sports disciplines. Leverage is on point procuring sponsorships and integration opportunities for the inaugural event, which will be the first action sports event to air on primetime on NBC.


Leverage Brings World-Class Cricket to America

Leverage orchestrated first-ever series in America featuring world-class cricketers playing cricket in Major League Baseball Stadiums. In additions to high-profile sponsors (Pepsi, MasterCard, State Farm, Citi, Uber), Leverage arranged for Sachin Tendulkar and Shane Warne to be the first cricket players ever to ring the Open Bell at the NYSE, and secured a grand total of 2 billion media impressions. Leverage also negotiated the global broadcast rights with ESPN, Channel 9 Australia, STAR India, and Sky.


Leverage Drives Rolls-Royce Partnership with Richard Branson’s Necker Cup and Necker Open

Leverage signed renowned automaker Rolls-Royce as Official Partner of both the “Necker Cup” and “Necker Open,” prestigious Pro-Am events created and curated by Sir Richard Branson. The “Necker Cup” is the most fun and exclusive Pro-Am tennis event in the world as 16 tennis legends play with amateur teams at Sir Richard Branson’s luxury resort on Necker Island in the British Virgin Islands. In addition to the great tennis and beach activities, participants also engage the world-class hospitality and networking opportunities.
The “Necker Open” is a world-class International Pro-Am Golf event beginning on Sea Island Resort and ending on Sir Richard Branson’s private island, Necker. PGA Tour Legends team up with amateurs to compete in this memorable event across world-class golf courses.


Leverage Latino Brokers Four-Year Deal for Diego Maradona with Puma

Leverage Latino negotiated a four-year global sponsorship and licensing deal for soccer legend Diego Maradona with global sportswear company Puma. Maradona, the star of the 1986 World Cup for Argentina and one of the best soccer players of all time, will remain with Puma until 2018. The deal will include image rights, personal appearances and other promotional elements.


Monster Energy Drink wins Triple Crown alongside American Pharoah

  • June 8, 2015

American Pharoah and jockey Victor Espinoza dominated at Belmont, wrapping up the first Triple Crown victory in 37 years, but it was a sponsor that also felt like a winner. Monster Energy Drink was all over the NBC broadcast, from hats on the owners, cans in the background and Espinoza even mentioning the product immediately...

Read More


Private aviation firm lands sponsorship deal with American Pharoah

  • June 5, 2015

Running a business can be like guiding a racehorse: If you see an opening to get ahead of the crowd, sometimes you’ve just got to seize the opportunity.That’s exactly what private aviation firm Wheels Up co-founders Bill Allard and Kenny Dichter did on Thursday when they received a call from Ben Sturner, chief executive of the Leverage Agency.

Read More


Why American Pharoah May Be the Most Brand-Friendly Horse Ever

  • June 5, 2015

The last time a horse won the Triple Crown—1978, when Affirmed did it—the sports marketing world was a very different place.In those days, the height of sophistication in sports-centric advertising was watching Yankees owner George Steinbrenner and manager Billy Martin argue about whether Miller Lite was less-filling or tasted great.

Read More


American Pharoah Will ‘Fly’ At The Historic Triple Crown Run With Wheels Up As Sponsor

  • June 4, 2015

Wheels Up has announced a sponsorship of thoroughbred racehorse American Pharoah as he contends at the Belmont Stakes on June 6 to become the first Triple Crown winner since 1978.As part of the sponsorship, Wheels Up branding will appear as the sole logo on the pant legs of American Pharoah’s Jockey Victor Espinoza, and Wheels Up will have a presence at other events surrounding this historic Triple Crown Run.

Read More


American Pharoah wins more sponsorship gold

  • June 4, 2015

Triple Crown contender American Pharoah has inked a second big sponsorship deal — just three days before he could gallop into the history books. Private jet firm Wheels Up will appear as the sole logo on the pant legs of jockey Victor Espinoza, the company said.

Read More


American Pharoah Owner Ahmed Zayat Appoints Leverage Agency as Exclusive Marketing, Sponsorship and Licensing Agency for Triple Crown Contender

  • May 20, 2015

American Pharoah owner Ahmed Zayat today named New York City-based sports and entertainment marketing Leverage Agency as the exclusive marketing, sponsorship and licensing agency for thoroughbred racehorse American Pharoah as he contends to become the first Triple Crown winner since 1978...

Read More


Autism Speaks Appoints Leverage Agency as Sponsorship Agency of Record

  • April 2, 2014

Autism Speaks, the world’s leading autism science and advocacy organization, today announced a new partnership with New York City-based sports and entertainment marketing firm Leverage Agency....

Read More


NIVEA MEN Signs Deal as Presenting Sponsor of the FXFL

  • October 27, 2014

NIVEA MEN, and the Fall Experimental Football League (FXFL), the new developmental football league, entered into a sponsorship agreement today. As Presenting Sponsor of the inaugural league, NIVEA MEN enters the professional football arena for the first time in the US...

Read More


FXFL scores a new major sponsorship from Nivea Men

  • October 25, 2014

They are the NFL dregs, but these players clean up pretty nicely. In its first month, the four-team Fall Experimental Football League, including the Brooklyn Bolts, has scored a major sponsorship deal with Nivea Men. The tagline: “Clean Start.” Just as the FXFL intends to give players cut from NFL training camps a way to keep their football dreams alive, Nivea Men purports to give ordinary joes a clean start every day...

Read More


Leverage Latino Launched ‘The Million Dollar Game’ sponsored by AT&T and P&G

  • June 24, 2014

We launched the format ‘The Million Dollar Game’ sponsored by AT&T and P&G as a segment of the new daily show from WAPA TV ‘Viva La Tarde.’ Leverage Agency Latino launched today, the recognized format ‘El Juego del Millon’ as part of the new daily show on WAPA TV, Viva La Tarde!..

Read More


Advertising at the World Cup is a different ball game

  • June 19, 2014

The World Cup in Brazil is an advertising bonanza. Companies pay as much as $100 million just to be an official part of the games. But if you’ve watched any games on TV, you may have noticed one big difference from other sports events: there are very few commercial breaks....

Read More


Breathe Right Brand Teams Up with Revered Race Horse California Chrome

  • June 5, 2014

As online chatter of nasal strips continues to swell, the Breathe Right Brand has teamed up with famed race horse, California Chrome, to show that the nose knows. Breathe Right nasal strips has signed an official partnership with California Chrome. To celebrate, owners Perry Martin and Steve Coburn are sporting Breathe Right nasal strips in support of California Chrome's history-making attempt at Saturday's Belmont Stakes....

Read More


Q&A With Ben Sturner Of Leverage Agency

  • June 3, 2014

The following interview is with Ben Sturner, Founder and CEO of Leverage Agency. Leverage Agency is a full service sports, entertainment, and media marketing agency...

Read More


California Chrome lands deals with Skechers, Breathe Right

  • June 5, 2014

Every athlete is trying to snag a big endorsement deal — even the four-legged ones. Thoroughbred superstar California Chrome — the odds-on favorite to take the Triple Crown at the Belmont Stakes Saturday — has become the equine Michael Jordan after his owners signed two sponsorship deals worth $500,000 each, The Post has learned...

Read More


Leverage represents triple crown hopeful California Chrome and brokers and negotiates Skechers Deal

  • June 2, 2014

The owners of California Chrome signed their first major sponsorship deal for the horse ahead of his attempt to be the first Triple Crown winner in 36 years. Shoe brand Skechers will be featured on everything from the apparel of the horse's handlers to the horse's blanket, or fly sheet, to the barn leading up...

Read More


GLORY 16 DENVER

  • April 25, 2014

GLORY 16 airs on Spike TV at 9/8c this Saturday night It's #GLORY16 FIGHT WEEK, so we thought we'd treat you to an UNLOCKED full fight! Ben 'GUVNER' Edwards made his GLORY debut last November in New York, with a buzzer-beater KO win over Jamal Ben Saddik. Edwards is matched up against Errol Zimmerman in the semi-finals of our one-night Heavyweight Contender Tournament this Saturday night - tune in on SPIKE!

Read More


A Year Later, It’s Old Glory in Boston Marathon

  • April 23, 2014

BOSTON — Something unusual happened when Meb Keflezighi, far ahead of his competitors, began passing some of the elite women who had started before the men on Monday in the Boston Marathon. As he charged by, many of the women — exhausted and in pain — cheered him on.

Read More


CDW Brings Back Barkley for March Madness, Ads Social Element

  • March 20, 2014

CDW knows it has something in Charles Barkley that resonates with sports fans and IT decision makers, but in its latest March Madness-focused campaign the enterprise IT products-and-services provider is trying something new: social media. In its fifth marketing effort using Mr. Barkley, CDW partnered...

Read More


Rivalry on Ice back for 2015

  • February 19, 2014

On the gridiron, the Game has been played 130 times between two of college sports’ biggest rivals: Yale and Harvard. Ben Sturner, CEO of Leverage Agency — the marketing company that put together the first-ever Rivalry on Ice — confirmed that those archrivals will face off once again with the eyes of the nation...

Read More


Harvard-Yale Rivalry Echoes Through the Garden

  • January 11, 2014

The first Harvard-Yale hockey game was played in 1900 at St. Nicholas Rink off Columbus Avenue in Manhattan. It was so long ago that when the Elis won, 5-4, their fans celebrated with the Yale frog cheer, based on a passage from Aristophanes. “Brek-ek-ek-ex,” it began, mimicking the chorus of frogs...

Read More


Harvard-Yale Hockey Alums Can Settle Old Scores at N.Y. Reunion

  • January 11, 2014

Yale University’s Lee Jelenic would have drawn a rebuke from his coach if the Bulldogs were playing any other hockey team. But this was Harvard. Trailing 3-1 in the second period of a 2001 playoff game, Jelenic said he intentionally knocked over the Crimson goaltender, clearing the net for an easy goal...

Read More


Harvard-Yale bring hockey's historic frozen rivalry to Madison Square Garden

  • January 10, 2014

It has taken nearly 20 years for Mark Messier's nephew to get back in action at Madison Square Garden. Back then, as an infant, he sat in the Stanley Cup when the New York Rangers celebrated their first NHL championship in 54 years. This time, he will skate on the Garden ice with his Harvard teammates...

Read More


Leverage Agency Teams With Jones Lang LaSalle to Enhance Sponsor Opportunities and Engage Visitors in Grand Central Terminal

  • December 11, 2013

Leverage Agency, a full-service sports and entertainment marketing company, will team with Grand Central Terminal retail property manager Jones Lang LaSalle as the partnership and sales agent for New York's iconic landmark. The appointment comes after a three-month competitive review of agencies...

Read More


Play Tennis with 12 Time Grand Slam Champion Rafael Nadal in the 2013 Necker Cup Pro-Am on Sir Richard Branson's Private Necker Island

  • August 3, 2013

12-time Grand Slam Champion Rafael Nadal, former World #1 Ana Ivanovic, 6-time Grand Slam Champion Stefan Edberg, 18-time Grand Slam Champion, Martina Navratilova and former World #5 Daniela Hantuchova are the first of 16 pros.

Read More


Comeback Kid: Former NBA Player Jay Williams Becoming A Sports Business All-Star

  • July 25, 2013

Following a devastating motorcycle accident that cut short a promising NBA career, Jay Williams had a choice. He could spend the rest of his life regretting his decision and use it as a crutch to drag himself through life seeking pity for his past mistakes, or he could take his experiences and use it to fuel him...

Read More


Williams Entering Sports Marketing World

  • July 28, 2013

An all-American on the basketball court who achieved his Duke degree in three years, Jay Williams relishes taking on, and conquering, challenges.

Read More


Bike Nation Appoints Leverage as Agency of Record - First Initiative is New Bike Sharing Program in Los Angeles

  • July 25, 2013

As Bike Nation rolls out its trail blazing bike share program in Southern California, the organization has appointed Leverage Agency as its exclusive sponsorship and sales agency.

Read More


Leverage Agency desembarco en America Latina para concretar alianzas entre propiedades de entretenimiento y deportes y marcas comerciales, con el objetivo de potenciar sus negocios.

  • August 1, 2013

Leverage Agency es una agencia lider de marketing deportivo y de entretenimiento fundada por Ben Sturner, CEO actual desde 2005. La compania se especializa en crear acuerdos de marketing 360 grados a traves de ventas de patrocinios y activacion de estas acciones. Entre sus clientes, que ellos denominan...

Read More


Leverage Agency Expands Operations with New Miami Office - "Leverage Latino" to Accommodate Company's Growing Portfolio

  • June 19, 2013

Leverage Agency, a leading sports and entertainment marketing firm, today announced the opening of a new office in Miami, Florida, to manage the company's growing portfolio of clients and sponsorship opportunities in Latin America and within the US Hispanic market.

Read More


Wonderful Pistachios and the Harlem Globetrotters "Get Crackin'" for Healthy Snacking

  • January 1, 2013

Wonderful Pistachios and the Harlem Globetrotters today announced they have inked a three-year, seven-figure sponsorship deal. The top-selling snack nut item and the beloved American basketball team will work together to promote healthy snacking as part of the Wonderful Pistachios "Get Crackin'" campaign.

Read More


PACQUIAO vs MARQUEZ Super Fight: Leverage Agency Brings in Over Half Million Dollars in Sponsorships

  • December 3, 2012

Leverage Agency brought in over half a million dollars' worth of sponsorships for the Manny Pacquiao vs. Juan Manuel Marquez Super Fight on December 8th, live on HBO pay-per-view, in Las Vegas. Leverage Agency partnered boxing promotion company Top Rank Boxing with The Weinstein Company to promote their upcoming...

Read More


Leverage Agency Secures Partnership With Modell's Sporting Goods to Present Harlem Globetrotters' First-Ever Game in Brooklyn

  • October 6, 2012

The world famous Harlem Globetrotters have announced a partnership with Modell's Sporting Goods as the local presenting sponsor for the Globetrotters' first-ever game in Brooklyn, N.Y., on Sunday, Oct. 7, 2012, at 5:00 p.m. This deal was brokered and negotiated by Leverage Agency the Globetrotters agency of record.

Read More


Leverage Agency Announces Return of Sales Guru to Lead Team

  • August 22, 2012

The Leverage Agency LLC, announced today that Kevin McIntyre has returned as Executive Vice President and General Manager of Sales.

Read More


Aquaphor Announces Title Sponsorship of the New York City Triathlon

  • May 11, 2012

Aquaphor announced today its role as the new title sponsor of the Aquaphor New York City Triathlon. This partnership, with race organizer Korff Enterprises, is a three-year agreement that includes naming rights, as well as a variety of marketing and promotional components for the Olympic-distance race.

Read More


Leverage Inks Marketing Deal with Skechers for Client Meb Keflezighi

  • March 8, 2011

Skechers USA Inc. said Monday that it has signed an agreement with distance runner Meb Keflezighi to endorse its shoes and clothing in a worldwide marketing campaign.

Read More


The Ivy League and Leverage Agency Announce Multi-Year Marketing Partnership

  • March 12, 2012

The Ivy League Office (www.ivyleaguesports.com) announced a new partnership today with New York City-based sports and entertainment marketing firm, Leverage Agency (www.leverageagency.com). The agency will work closely with The League office to procure sponsorship opportunities for the conference as well as provide...

Read More


Social Icons

Newsletter

Subscribe to our newsletter and stay up to date with the latest news.