Global Account Director
Iciri Rai is a Global Account Director at Leverage Agency. In this role, she oversees sponsorship activations and helps global brands navigate the US marketplace and develop strategic marketing initiatives that resonate with American audiences. Iciri’s background spans creative execution, account management, global event marketing and brand consulting. Iciri currently manages multiple accounts that include the WTA, One World Academy, FC Schalke 04, and other projects soon to launch in America. She has also managed consulting, brand marketing and activation campaigns for the NFL [Super Bowl Host Committee], Yonex, KPMG [Phil Mickelson Golf Trust, John McEnroe Foundation, Cricket All-Stars, and USTA [US Open].
Originally from Bangalore, India, Iciri was one of the best junior tennis prospects in her home country and competed on the WTA tour for several years. She graduated from the University of South Florida, where she led the Division I Women’s tennis team to their first ever Big East Championship, while graduating magna cum laude. She recently completed her MBA at New York University. She lives in Brooklyn and enjoys reading, playing tennis, tea making, volunteering for the ChiPS organization, and talking to her imaginary non-allergic cat about global issues.