Burger King is one of Coca-Cola’s major clients in Latin America. As part of this partnership, Coca-Cola runs promotions throughout the year for Burger King in the region.
Coca-Cola hired Leverage Latino to activate a promotion with an entertainment event in Latin America.
Leverage Latino secured a deal with Magic Dreams Productions, who was the promoter for the Marc Anthony concert in Panama. Coca-Cola’s promotion, “Ser Rey Por Un Dia”, was a major success, which ended up taking 12 winners from Latin America to the Marc Anthony concert in Panama.