VP, Strategy & Activation
Chris Farrell is a VP of Strategy & Activation, as well as the co-lead of Leverage’s Consulting division, which advises brands on their sports and entertainment marketing activations and sponsorship investments. Chris has been with Leverage for more than 7 years, and specializes in grassroots and experiential marketing, sponsorship sales and brand consulting.
Since joining Leverage, Chris has facilitated partnerships with numerous “best in class brands” including Clif Bar, Dunkin' Donuts, Eastern Mountain Sports (EMS), Kraft, Muscle Milk, P&G, Qdoba, Red Bull, REI, the Jamaica Tourist Board (Visit Jamaica), Zico, and Zipcar.
Prior to Leverage, Chris was a corporate sales executive with the St. Louis Rams, where he worked directly with the chief marketing officer to generate new revenue streams through corporate partnerships, ticket sales, season ticket holder programs, and community-focused initiatives. During his time with the Rams, Chris secured team sponsorships with multiple brands that included Circuit City, Scotts Lawn Service, The Missouri National Guard, Gold’s Gym, The Border Patrol, and Yoonew (Ticket Derivatives).
Chris’ industry experience began when he interned at IMG as a senior in college. At IMG, Chris worked in the consulting division on behalf of Verizon Communications, which was, at the time, their largest consulting client. As a member of the Verizon Communications team, Chris had the opportunity to work on numerous initiatives that included The Grammy’s, Tribeca Film Festival, New York Mets, USA Luge Team, and The Gwen Stefani Sweet Escape Tour.
A 2007 graduate of Rutgers University, Chris was a member of the Varsity Men’s Swim Team, where he was a two-time recipient of the August W. Henizman Jr. Memorial Trophy, which is awarded to the most inspirational member of the team. He is also a member of the Speaker Advisory Committee for Sports & Arts in Schools Foundation (SASF), a non-profit organization that helps bridge the academic performance gap among under-achieving students in New York City.