Background:

  • 16 celebrities are set to compete for their favorite charities when "The Celebrity Apprentice" shifts to Los Angeles for its eighth season, where twice-elected California governor and international movie superstar Arnold Schwarzenegger reigns over the Boardroom.
  • Advising Schwarzenegger are top business personalities including investment guru Warren Buffett; former Microsoft CEO and Los Angeles Clippers owner Steve Ballmer; Tyra Banks, a supermodel, actress, TV host, producer, accomplished businesswoman and CEO of the Tyra Banks Company and cosmetics brand, TYRA Beauty; actress, author and entrepreneur Jessica Alba, the founder and chief creative officer of The Honest Company and Honest Beauty.

Results:

  • Leverage secured major sponsors to appear on the new show including Boston Market, Mondelez International, Kawasaki and Welch’s.
  • Worked closely with executive producers and brands to create mutually beneficial integrated content.