VP Media Sales & Sponsorships
Bob Dudelson is VP Media Sales & Sponsorships at Leverage Agency. An industry vet with more than 25 years of experience, Bob has served in senior sponsorship and advertising sales and operational leadership roles with an extended track record of success. During the past two years at Leverage, Bob has secured more than $10 million in gross sponsorship and advertising revenue, ranging from 5- to 8-figure deal amounts.
Prior to joining Leverage, Bob spent 12 years at the International Management Group (IMG) where he was responsible for all media and sponsorship sales for the Television and Events Division, which produced over 500 hours of sports programming nationwide. In addition to leading the acquisition and sales efforts for numerous national and global clients, Bob negotiated the four-year $10 million BCS Sugar Bowl sponsorship deal on behalf of Nokia, generating over $1 million in annual revenue. Prior to IMG, Bob was a senior salesperson at Wasserman Media Group, where he managed media and sponsorship sales for the USA Track & Field, Swimming, & Gymnastic National Governing Bodies.
Bob graduated from Northeastern University in Boston with a bachelor’s degree in marketing. He lives in Riverdale, New York but remains loyal to his Patriots, Celtics, Bruins and Red Sox.