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Leverage Inks Marketing Deal with Skechers for Client Meb Keflezighi

Skechers USA Inc. said Monday that it has signed an agreement with distance runner Meb Keflezighi to endorse its shoes and clothing in a worldwide marketing campaign.

Keflezighi will be running in his upcoming races and Olympic Trials through August of 2012 exclusively in Skechers shoes. He will also be consulting on the development of products and Skechers.

He won a silver medal in the marathon at the 2004 Summer Olympics in Athens and won the 2009 ING New York City Marathon - the first American to do so in 27 years.


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Leverage Agency is a full-service sports, entertainment and media marketing company.

Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

We are a full-service agency with proven capabilities in creating sports and entertainment marketing partnerships through property packaging, strategy and personal selling, content creation and distribution, public relations, social media, asset valuation and ROI analytics.