Leverage Agency Expands Operations with New Miami Office - "Leverage Latino" to Accommodate Company's Growing Portfolio
Leverage Agency, a leading sports and entertainment marketing firm, today announced the opening of a new office in Miami, Florida, to manage the company's growing portfolio of clients and sponsorship opportunities in Latin America and within the US Hispanic market.
Based in Miami, Leverage Latino is a distinct business division under the Leverage Agency umbrella that will focus on the growing U.S. Hispanic, Latin American and Latino markets. Leverage Latino will be led by an experienced senior team with strong ties to Latin America and the US Hispanic market. Managing Partners Andres Naftali and David Rosenfeld will lead the day-to-day operations in Miami, while Managing Partner Rick Torres will lead Leverage Latino's efforts in New York.
"The multi-cultural, entrepreneurial atmosphere of Miami is reflected in our new office," said Andres Naftali, managing partner of Leverage Latino. "Our mission in the first 12 months is to grow our Hispanic-based business, create impactful marketing platforms for our clients, and help propel the company to a new level using our insights into the Latino market."
David Rosenfeld brings a wealth of experience in the entertainment, business and financial industries. He previously served as vice president of Miami-based Arcadia International, the leading distributor of telenovela scripts and rights in Latin America. He managed negotiations throughout Latin America relating to scripts, rights and the distribution of shows. David's clients included Televisa, TV Azteca, Telemundo, Teletica, Telefe and Sony Pictures. He also created highly successful partnerships with various Latin American brands including Peugeot, Toyota, Burger King and DHL. Prior to Arcadia, David served as a Financial Analyst at Terremark Worldwide, which provided enterprises with sophisticated IT infrastructure and security solutions.
Andres Naftali is a senior business executive specializing in television, music and sports. He spent the last eight years at FremantleMedia Latin America where he led brand partnerships and supervised all licensing and digital activities for TV shows such as Idols, Got Talent, The X Factor, Project Runway, The Apprentice and Family Feud. He also successfully managed music tours and concerts throughout Latin America and the US for artists such as Camilo Sesto, Juan Gabriel, Leon Gieco and Andres Calamaro.
Rick Torres is an experienced entertainment and sports attorney who's clients have ranged from music producers and record labels to boxing and mixed martial arts promotional entities. Rick represented Top Rank boxing for over five years, helping to structure some of the biggest pay-per-view boxing events in sport, including events featuring Manny Pacquiao and Miguel Cotto.
"I've had the opportunity to work closely with our new Leverage Latino team in various capacities for many years and I've always held all of them in high regard in terms of their experience, passion and marketing acumen," said Ben Sturner, CEO and Founder of Leverage Agency. "When the opportunity arose to add this talented team and create a foothold in the fastest growing demographic in the country, I jumped at the chance. We're excited about taking the company to a new level with Leverage Latino and making a real impact in the Hispanic marketplace."
The address of Leverage Latino is 2600 SW 3rd Avenue, Suite 801, Miami, FL 33129.