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Leverage Latino Launched ‘The Million Dollar Game’ sponsored by AT&T and P&G

LogoWe launched the format ‘The Million Dollar Game’ sponsored by AT&T and P&G as a segment of the new daily show from WAPA TV ‘Viva La Tarde’

Leverage Agency Latino launched today, the recognized format ‘El Juego del Millon’ as part of the new daily show on WAPA TV, Viva La Tarde!

This format is a game in which the audience can participate by sending proof of purchase of P&G products or by being a client of GoPhone A&T and sending interacting with the brand, and play to win $200,000 and other cash prizes every day.

“This is a game that turns into a great platform for everyone because it increases product sales from our sponsors and it also helps to increase the ratings of the channel in that time slot.’ Commented Andres Naftali, Managing Partner of Leverage Latino.

David Rosenfeld, also a managing partner of Leverage mentioned that they are already working to launch this format in other Latin American territories.


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Leverage Agency is a full-service sports, entertainment and media marketing company.

Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

We are a full-service agency with proven capabilities in creating sports and entertainment marketing partnerships through property packaging, strategy and personal selling, content creation and distribution, public relations, social media, asset valuation and ROI analytics.