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Leverage Agency Secures Partnership With Modell's Sporting Goods to Present Harlem Globetrotters' First-Ever Game in Brooklyn

The world famous Harlem Globetrotters have announced a partnership with Modell's Sporting Goods as the local presenting sponsor for the Globetrotters' first-ever game in Brooklyn, N.Y., on Sunday, Oct. 7, 2012, at 5:00 p.m. This deal was brokered and negotiated by Leverage Agency the Globetrotters agency of record.

As part of the partnership, three of the team's stars - 7-foot-8 Tiny Sturgess, Brooklyn native Hammer Harrison, and Bronx native Cheese Chisholm - are scheduled to meet fans at the Brooklyn Modell's location from 5:00-6:00 p.m. on Friday, Oct. 5, prior to game in Brooklyn that will tip-off the Globetrotters' 2013 "You Write the Rules" World Tour.

Modell's will also run a consumer sweepstakes that will award five fans courtside seats to the Oct. 7 game - the first basketball game at the new Barclays Center - and an additional 50 fans tickets to the show and a pre-game meet and greet with Globetrotters stars. All area Modell's locations are also offering vouchers for $10 off select tickets to the Brooklyn show.

"We are proud to bring together these two iconic brands - the Harlem Globetrotters and Modell's Sporting Goods," said Peter LaPointe, Globetrotters senior vice president, partnership & marketing, "and we are excited they are joining us as we help open the new Barclay's Center with a fantastic family show."

Additionally, Modell's will be the Globetrotters' local promotional partner for nine other select tour shows in New York, Philadelphia, Washington, D.C., Baltimore, and Providence, R.I. Modell's will award fans with complimentary tickets and meet and greets with Globetrotters stars.

The Original Harlem Globetrotters will celebrate their 87th consecutive year in 2013, continuing a world famous tradition of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment that continues to thrill fans of all ages. Throughout their history, the Globetrotters have showcased their iconic talents in 120 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans-among them popes, kings, queens, and presidents-over more than eight thrilling decades. For the latest news and information about the Harlem Globetrotters, and to purchase tickets and team merchandise, visit the Globetrotters' official Web site: www.harlemglobetrotters.com.


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Leverage Agency is a full-service sports, entertainment and media marketing company.

Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

We are a full-service agency with proven capabilities in creating sports and entertainment marketing partnerships through property packaging, strategy and personal selling, content creation and distribution, public relations, social media, asset valuation and ROI analytics.