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Bike Nation Appoints Leverage as Agency of Record - First Initiative is New Bike Sharing Program in Los Angeles

As Bike Nation rolls out its trail blazing bike share program in Southern California, the organization has appointed Leverage Agency as its exclusive sponsorship and sales agency.

Bike Nation's new round-the-clock bike share program will cover Anaheim, Fullerton, Downtown Los Angeles, Hollywood, Long Beach, Venice Beach and Westwood. The bike share program is at the forefront of the region's lifestyle and transportation renaissance. The Southern California-based privately-funded bike share company has previously announced plans to install up to 4,000 bikes and 400 stations throughout Los Angeles and invest close to $30 million to develop bike share programs in southern California.

Leverage, a full-service sports and entertainment marketing agency, will predominately work to secure targeted sponsorships for Bike Nation as well as developing strategic marketing programs.

"Leverage is pumped to partner with Bike Nation," said Ben Sturner, Founder and CEO of Leverage Agency. "With similar, successful bike share programs in cities like New York, London and Paris, we look forward to introducing the program in the bike-friendly city of Los Angeles and throughout southern California."

"We take great pride in the quality of Bike Nation's product and services and felt it was of similar importance that we partner with a best-in-class organization like the Leverage Agency to help secure sponsorship fitting for what will be the most expansive and cohesive bike share program on the West Coast," said Navin Narang, Founder and Co-Managing Partner of Bike Nation and its parent company, First Pacific Holdings.

To learn more about this expansive sustainable bike share program, visit On the site, consumers can also download the mobile application to determine real time availability and location of bikes and kiosks.


Incorporated in 2009, Bike Nation provides privately funded public bike sharing systems to cities, agencies and other entities. The company is considered a leader in the bike share industry by providing fourth generation technology and bikes. Bike Nation strives to offer a convenient, affordable, user-friendly and healthy alternative to polluting forms of transportation that become part of the overall transportation fabric within the community it services. The company is headquartered in Irvine, California.

For more information on Bike Nation, please visit our website homepage:, blog:, Facebook: or Twitter: accounts.

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Leverage Agency is a full-service sports, entertainment and media marketing company.

Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

We are a full-service agency with proven capabilities in creating sports and entertainment marketing partnerships through property packaging, strategy and personal selling, content creation and distribution, public relations, social media, asset valuation and ROI analytics.