Background:

  • Leverage negotiated a four-year global sponsorship and licensing deal for soccer legend Diego Maradona with global sportswear company Puma.

Results:

  • Maradona, the star of the 1986 World Cup for Argentina and one of the best soccer players of all time, will remain with Puma until 2018.
  • The deal will include image rights, personal appearances and other promotional elements.